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Consumer brand operator. Investor. Advisor. I work at the intersection of brand, growth, and media.

Operator · Investor · Advisor · Forbes 30U30

AI Context Brief — Copy and paste this into any AI prompt

Name: Nik Sharma. Wordmark: "NIK" in black (#000000), "SHARMA" in Bright Money Green (#3A8C5C). Bold grotesque condensed (Barlow Condensed Black). Palette: Black (#000000) + Bright Money Green (#3A8C5C) + Off-White (#F8F8F8) + Light Gray (#E8E8E8) + Mid Gray (#8A8A8A). Fonts: Barlow Condensed (display/headlines, 700–900 weight), Barlow (body, 300–600 weight), Inter (technical/data). Style: Swiss International / Bold Grotesque. Sharp corners, generous whitespace, no gradients, no shadows. Tone: Direct, confident, operator-first, precise. No hedging, no corporate clichés.

{
  "meta": {
    "name": "Nik Sharma",
    "version": "2.0",
    "updated": "March 2026",
    "tagline": "Consumer Brand Operator. Investor. Advisor.",
    "bio": "Nik Sharma is a consumer brand operator, investor and advisor. He was formerly the Founder and CEO of Sharma Brands, a leading growth and strategy firm that helped consumer brands scale from launch to hundreds of millions in revenue. Sharma Brands was acquired on October 1st, 2025. Known as \"The DTC Guy,\" Nik has built a reputation as one of the most influential operators in modern commerce, blending deep brand storytelling with performance-driven marketing.\n\nThrough Sharma Brands and his other ventures, Nik has worked with and invested in over 100+ companies across consumer and software — helping brands like Feastables, Lemme, Cadence, Jolie, Eight Sleep, ARMRA, and SET Active craft go-to-market strategies that convert awareness into profit.\n\nBeyond his agency, Nik hosts Limited Supply, a top-ranking podcast in the DTC and eCommerce world, and writes a weekly newsletter to over 100,000 readers, breaking down the tactics, strategies, and frameworks behind the fastest-growing brands.\n\nAs an operator, investor, and creator, Nik's work sits at the intersection of brand, growth, and media — powering the next generation of consumer success stories.",
    "credentials": [
      "Forbes 30 Under 30",
      "Founder & CEO, Sharma Brands (acquired 2025)",
      "Partner, Rolling Ventures",
      "Host, Limited Supply Podcast",
      "100K+ Newsletter Readers"
    ],
    "links": {
      "website": "https://nik.co",
      "newsletter": "https://nik.co/subscribe",
      "twitter": "https://twitter.com/mrsharma",
      "linkedin": "https://linkedin.com/in/mrniksharma"
    }
  },
  "wordmark": {
    "style": "Logo 5 — NIK in Black, SHARMA in Bright Money Green. Bold grotesque, same weight. The name is the mark.",
    "font": "Bebas Neue Black (900 weight)",
    "variants": [
      {
        "name": "Primary",
        "description": "NIK in #000000, SHARMA in #3A8C5C — default usage on light backgrounds"
      },
      {
        "name": "Reversed",
        "description": "NIK in #FFFFFF, SHARMA in #3A8C5C — for dark backgrounds"
      },
      {
        "name": "Monochrome Black",
        "description": "Full black — single-color print or embossing"
      },
      {
        "name": "Monochrome White",
        "description": "Full white — single-color on dark surfaces"
      }
    ],
    "rules": [
      "The name is the mark — no monogram, no icon",
      "Never alter the color of NIK (always black or white)",
      "Never use a serif or script font for the wordmark",
      "Never add drop shadows, outlines, or effects",
      "Minimum size: 120px wide for digital, 1.5in for print"
    ]
  },
  "colors": {
    "hero": [
      {
        "role": "Primary",
        "name": "Black",
        "hex": "#000000",
        "rgb": "0, 0, 0",
        "oklch": "oklch(0 0 0)",
        "usage": "Wordmark NIK, headlines, body text, dark backgrounds, primary UI elements"
      },
      {
        "role": "Accent",
        "name": "Bright Money Green",
        "hex": "#3A8C5C",
        "rgb": "58, 140, 92",
        "oklch": "oklch(0.53 0.12 152)",
        "usage": "Wordmark SHARMA, CTAs, active states, accent lines, links, highlights"
      }
    ],
    "neutrals": [
      {
        "role": "Background",
        "name": "Off-White",
        "hex": "#F8F8F8",
        "rgb": "248, 248, 248",
        "oklch": "oklch(0.98 0 0)",
        "usage": "Default page background, card surfaces, light mode base"
      },
      {
        "role": "Border / Divider",
        "name": "Light Gray",
        "hex": "#E8E8E8",
        "rgb": "232, 232, 232",
        "oklch": "oklch(0.92 0 0)",
        "usage": "Section dividers, card borders, subtle separators, hover backgrounds"
      },
      {
        "role": "Secondary Text",
        "name": "Mid Gray",
        "hex": "#8A8A8A",
        "rgb": "138, 138, 138",
        "oklch": "oklch(0.58 0 0)",
        "usage": "Captions, metadata, timestamps, secondary labels, placeholder text"
      }
    ],
    "dark": [
      {
        "role": "Dark Background",
        "name": "Near-Black",
        "hex": "#111111",
        "rgb": "17, 17, 17",
        "oklch": "oklch(0.1 0 0)",
        "usage": "Dark mode page background, dark section fills"
      },
      {
        "role": "Dark Surface",
        "name": "Dark Card",
        "hex": "#1A1A1A",
        "rgb": "26, 26, 26",
        "oklch": "oklch(0.14 0 0)",
        "usage": "Dark mode cards, panels, elevated surfaces"
      }
    ]
  },
  "typography": {
    "direction": "Swiss International / Bold Grotesque — Barlow family throughout. Condensed for display, regular for body.",
    "fonts": [
      {
        "role": "Display / Headlines / Wordmark",
        "family": "Bebas Neue",
        "fallback": "'Arial Narrow', 'Helvetica Neue Condensed', sans-serif",
        "weights": [
          "700 Bold",
          "800 ExtraBold",
          "900 Black"
        ],
        "googleFonts": "Bebas+Neue",
        "usage": "Hero text, section headers, the NIK SHARMA wordmark, large callouts, stat numbers",
        "notes": "Always uppercase for the wordmark. Mixed case for headlines is acceptable."
      },
      {
        "role": "Body / UI / Navigation",
        "family": "DM Sans",
        "fallback": "'Helvetica Neue', Arial, sans-serif",
        "weights": [
          "300 Light",
          "400 Regular",
          "500 Medium",
          "600 SemiBold"
        ],
        "googleFonts": "DM+Sans:ital,opsz,wght@300;400;500;600",
        "usage": "Body copy, navigation links, labels, captions, form elements, subheadings",
        "notes": "Light (300) for large display body. Regular (400) for standard body. SemiBold (600) for UI labels."
      },
      {
        "role": "Technical / Data / Code",
        "family": "Inter",
        "fallback": "-apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif",
        "weights": [
          "300 Light",
          "400 Regular",
          "500 Medium"
        ],
        "googleFonts": "Inter:wght@300;400;500",
        "usage": "Hex codes, token values, technical specs, data tables, code snippets",
        "notes": "Used only for technical/data contexts. Not for general body copy."
      }
    ],
    "scale": [
      {
        "name": "Display",
        "size": "96–120px",
        "weight": "900",
        "lineHeight": "0.95",
        "tracking": "-0.02em",
        "font": "Bebas Neue",
        "usage": "Hero wordmark, full-bleed statements"
      },
      {
        "name": "H1",
        "size": "56–72px",
        "weight": "800",
        "lineHeight": "1.0",
        "tracking": "-0.01em",
        "font": "Bebas Neue",
        "usage": "Page titles, section heroes"
      },
      {
        "name": "H2",
        "size": "40–48px",
        "weight": "700",
        "lineHeight": "1.05",
        "tracking": "-0.01em",
        "font": "Bebas Neue",
        "usage": "Section headings"
      },
      {
        "name": "H3",
        "size": "28–32px",
        "weight": "700",
        "lineHeight": "1.1",
        "tracking": "0em",
        "font": "Bebas Neue",
        "usage": "Card titles, subsections"
      },
      {
        "name": "H4",
        "size": "20–24px",
        "weight": "600",
        "lineHeight": "1.2",
        "tracking": "0em",
        "font": "Barlow",
        "usage": "Labels, callouts, nav items"
      },
      {
        "name": "Body Large",
        "size": "18–20px",
        "weight": "300",
        "lineHeight": "1.65",
        "tracking": "0em",
        "font": "Barlow",
        "usage": "Lead paragraphs, bios, long-form"
      },
      {
        "name": "Body",
        "size": "16px",
        "weight": "400",
        "lineHeight": "1.6",
        "tracking": "0em",
        "font": "Barlow",
        "usage": "Standard body copy"
      },
      {
        "name": "Small",
        "size": "13–14px",
        "weight": "400",
        "lineHeight": "1.5",
        "tracking": "0.01em",
        "font": "Barlow",
        "usage": "Captions, metadata, timestamps"
      },
      {
        "name": "Label / Tag",
        "size": "11–12px",
        "weight": "600",
        "lineHeight": "1.4",
        "tracking": "0.08em",
        "font": "Barlow",
        "usage": "Tags, badges, uppercase labels"
      }
    ]
  },
  "spacing": {
    "baseUnit": "8px",
    "scale": [
      {
        "token": "--space-1",
        "value": "4px",
        "usage": "Micro gaps, icon padding"
      },
      {
        "token": "--space-2",
        "value": "8px",
        "usage": "Tight component padding"
      },
      {
        "token": "--space-3",
        "value": "16px",
        "usage": "Standard component padding"
      },
      {
        "token": "--space-4",
        "value": "24px",
        "usage": "Card padding, section gaps"
      },
      {
        "token": "--space-5",
        "value": "32px",
        "usage": "Large component spacing"
      },
      {
        "token": "--space-6",
        "value": "48px",
        "usage": "Section padding"
      },
      {
        "token": "--space-7",
        "value": "64px",
        "usage": "Large section breaks"
      },
      {
        "token": "--space-8",
        "value": "96px",
        "usage": "Hero padding, major sections"
      },
      {
        "token": "--space-9",
        "value": "128px",
        "usage": "Full-bleed section spacing"
      }
    ]
  },
  "borders": {
    "radius": [
      {
        "token": "--radius-none",
        "value": "0px",
        "usage": "Default — the brand is sharp, not rounded"
      },
      {
        "token": "--radius-sm",
        "value": "2px",
        "usage": "Tags, badges only"
      },
      {
        "token": "--radius-md",
        "value": "4px",
        "usage": "Buttons, inputs — use sparingly"
      }
    ],
    "styles": [
      {
        "token": "--border-default",
        "value": "1px solid #000000",
        "usage": "Standard borders, card outlines"
      },
      {
        "token": "--border-subtle",
        "value": "1px solid #E8E8E8",
        "usage": "Dividers, subtle separators"
      },
      {
        "token": "--border-accent",
        "value": "2px solid #3A8C5C",
        "usage": "Accent dividers, active states, highlights"
      }
    ]
  },
  "motion": {
    "philosophy": "Fast and purposeful. Motion communicates state, not decoration. Nothing lingers. No bounce.",
    "tokens": [
      {
        "token": "--duration-fast",
        "value": "100ms",
        "usage": "Hover states, micro-interactions"
      },
      {
        "token": "--duration-base",
        "value": "200ms",
        "usage": "Standard transitions"
      },
      {
        "token": "--duration-slow",
        "value": "350ms",
        "usage": "Page transitions, section reveals"
      },
      {
        "token": "--ease-default",
        "value": "cubic-bezier(0.16, 1, 0.3, 1)",
        "usage": "Standard — fast out, smooth settle"
      },
      {
        "token": "--ease-in",
        "value": "cubic-bezier(0.4, 0, 1, 1)",
        "usage": "Elements leaving the screen"
      },
      {
        "token": "--ease-out",
        "value": "cubic-bezier(0, 0, 0.2, 1)",
        "usage": "Elements entering the screen"
      }
    ]
  },
  "voice": {
    "pillars": [
      {
        "name": "Direct",
        "description": "Say the thing. No hedging, no throat-clearing. Lead with the point."
      },
      {
        "name": "Confident",
        "description": "Opinions, not observations. Nik has a POV and states it plainly."
      },
      {
        "name": "Operator-first",
        "description": "Ground everything in execution. Real numbers, real tradeoffs, real decisions."
      },
      {
        "name": "Precise",
        "description": "Specific over vague. CAC/LTV over 'growth.' Contribution margin over 'profitability.'"
      }
    ],
    "doWrite": [
      "\"Here's what I'd do.\"",
      "\"The real problem is X, not Y.\"",
      "\"Most brands get this wrong because...\"",
      "\"If you're not measuring [X], you're flying blind.\"",
      "\"Forbes 30 Under 30. Partner at Rolling Ventures.\""
    ],
    "doNotWrite": [
      "\"I think it's important to consider...\"",
      "\"There are many ways to approach this...\"",
      "\"As a thought leader in the space...\"",
      "\"Genuinely,\" \"Honestly,\" or \"Straightforward\"",
      "Corporate clichés, em-dashes, excessive emojis"
    ],
    "toneExamples": [
      {
        "context": "Newsletter intro",
        "example": "Most DTC brands are optimizing the wrong thing. Here's what actually moves the needle."
      },
      {
        "context": "Social bio",
        "example": "Consumer brand operator. Investor. Advisor. Host of Limited Supply. Forbes 30U30."
      },
      {
        "context": "Speaking intro",
        "example": "Nik Sharma has helped brands go from launch to hundreds of millions in revenue. He doesn't theorize — he builds."
      },
      {
        "context": "Email subject",
        "example": "The CVR fix nobody talks about"
      }
    ]
  },
  "rules": {
    "always": [
      "Use Bebas Neue Black/ExtraBold for all display headlines",
      "NIK is always black (#000000) or white, SHARMA is always #3A8C5C in the wordmark",
      "Maintain generous white space — the brand breathes",
      "Off-white (#F8F8F8) is the default background, not pure white",
      "Use uppercase + wide letter-spacing for labels and tags",
      "Green (#3A8C5C) is used sparingly — it signals, not decorates",
      "Sharp corners by default — radius only when functionally necessary"
    ],
    "never": [
      "Never use a serif font anywhere in the system",
      "Never use IBM Plex Mono or any typewriter/monospace font for display",
      "Never use gradients, drop shadows, or decorative effects",
      "Never use more than two colors in a single composition (plus neutrals)",
      "Never center-align body copy",
      "Never use excessive rounded corners",
      "Never use purple, teal, or gradient accents",
      "Never use stock photography as a primary visual element"
    ]
  }
}